Marjorie Ferguson and Naomi Wolf Research

My Reader Profile

I have created a reader profile to suit the target audience of my magazine. It represents things that they may like and enjoy. For example, chocolate, soft and alcoholic drinks, food, shops and shoes/brands etc. I have also added onto the reader profile, some magazines which this magazine is aiming to be similar to as they concentrate on the same genres and a guitar to represent the genre of music.

Reader Profiles

What Is a Reader Profile?

 

A reader profile is often used in magazines which portray what the readers of that magazine are like and what they are interested in. They often show things such as food, drink, electronics and clothing in image form along with a few statistics of additional information about the audience of the magazine. It allows readers to connect to each other and gives the magazine a group to aim for as a target for the magazine by using what their target audience are interested in. 

NME Reader Profile Example

This is an example of an NME reader profile.

Uses and Gratifications

Immediate Media Company Research

I have researched two different publishing companies and put the most important facts on a poster. I researched Prometheus Global Media and Immediate Media Company.  I have scanned in the Immediate Media poster and it is shown below.

Prometheus Global Media Research

I have researched two different publishing companies and put the most important facts on a poster. I researched Prometheus Global Media and Immediate Media Company.  I have scanned in the Prometheus poster and it is shown below.

Prometheus Global Media