Editing the photo

 

I have put the photograph onto an A4 size page and changed the brightness and contrast on the photograph as I felt that it wasn't quite right in the original version.

 

I have also changed the levels on the photograph as the lightness and darkness looked off.

 

I also used the spot healer tool to make sure there was no shadows or small spots on the faces of the models.

 

 

Using a convention used in the Panic! At The Disco advert I looked at, I made my image part black and white and part colour. I felt that the green background of the tree was too colourful and clashed with the orange of the hair and top of my female model.





Original photo I am using for my Advertisement

This is the unedited photograph of which I am using for my magazine album advertisement. I plan to edit it on photoshop and then add text for the advertisement I am creating.




the photograph reminds me of a photo of the actual duo who sings the song I am using below.

 

Photos that did not work

 

I am posting a few of my failed shots from my photoshoot for my ancillary tasks.

 

This shot doesn't have a high resolution as the camera was on the wrong setting. My models are also not in the centre of the bridge and Ellis' hair is in his eyes. I would have probably used this shot if the resolution was higher and the wind wasn't a factor.

The lighting was way too light on the day of my photoshoot. I also got a lot of shots of Lucy and Ellis caught offguard therefore about half of my photographs are unuseable.

I like this shot however Ellis' face is too dark and Lucy's face is too light and has a shadow on it. This would have worked if it was easily fixable using a brightness tool on photoshop however it would not work too well.

This is the first shot I took of my models offguard. I like this shot but again the resolution was not high enough at that point therefore it is unuseable.

Headshots

 

I will have two actors in my music video. I have taken headshots of them.

 

 

Lucy Fearon

 

Ellis Carlin

 

Album Advertisement Flat Plan

 

I have created a flat plan for my advertisement after looking at different advertisements for other albums.

Advertisement Analysis

This magazine advertisement for Kings of Leon includes the name of the band as well as then name of the album and tracks which will be include in the album. Typography used in both the name of the artist and the name of the album which share similar designs, this shows a general theme on the advert. The name of the album is also in a similar colour to the main image which makes the advertisement consistent. In a smaller text the poster displays some of the albums content in a white font, this makes it stand out from other text on the advert. OUT NOW is also in red, again making it stand out from the rest of the text. This helps it easy for the audience to point at relevant information which will be helpful for them.
The album title “Only By The Night" seems to link to the choice of colours in the photograph. The title of the album suggests darkness which is reflected on the poster through the dark colours used. This again gives the audience an idea of what will be on the album cover. This advertisement cleverly uses parts of each member of the band to construct a image of a bird or owl which also suggests night time as owls are nocturnal and their time is mostly at night.

Advertisement Analysis

Advertisement Analysis

Steve Archer Music Video Theory

I decided to carry out some more research into music video theory.



Please press auto play on the bottom right of the slideshow.

Permission of Song

I have tweeted the artist of the song that I would like to use for my music video and am awaiting a response.

Ancillary Tasks

The options for ancillary tasks are below.

I have chosen to create a digipak as i have experience with editing on photoshop and will be able to use this programme to create this, whereas with a website it would be extremely hard to HTML code a whole homepage for my duo. I have chosen my second task to be a magazine advertisement as I have experience in this and have used Photoshop often and created something similar in AS Media last year.

Music Video Pitch

Questionnaire Results Pie Charts

I will take these results into consideration when creating my music video as I need to make sure I am giving my target audience what they would like to see.

Questionnaire Results

 

 

Questionnaire

I have decided to create a questionnaire to find out about peoples' views on music videos and what they prefer to see in a music video to give me an idea of what kind of video I want to create.


Music Video Questionnaire

 

What is your gender?

Male (_)

Female (_)

Other (_)

What is your age?

Under 16 (_)

17 – 21 (_)

22- 30 (_)

30+ (_)

Do you enjoy watching music videos?

Yes (_)

No (_)

Where do you view these music videos?

Tv (_)

Internet (_)

Other (please state) __________________      

I do not watch music videos (_)

If a music video has a story to it do you find it more interesting to watch?

Yes (_)
No (_)
Not sure (_)

Do you prefer it when the artist features in the video?

Yes (_)

No (_)

Not sure (_)

Do you prefer music videos that include special effects/animations etc?

Yes (_)

No (_)

Depends on the song (_)