digipak progress 3

I decided to alternate the digipak and advertisement so that in one Ellis is looking towards the camera and in the other he is looking away from Lucy. This gives a sense of distance which links to the music video of them being apart.

I have updated the digipak with a photograph of Ellis. I am still to take photographs of Lucy to use on both the digipak and advert.

I am keeping it very minimalistic as covers of digipaks aren't usually very packed with text.

Magazine Advert Progress 3

I have placed the photograph of Ellis onto the advertisement however cut it off with a square box as it did not look right with his whole body underneath the text layers. I need to take photographs of Lucy to use on this however the rest is done and not much adjustment should need to be made after the photos are taken and edited ready to put on the poster and digipak.

I created the hmv logo myself as it is a common feature on an album advertisement that it will have where to buy the product from. I typed out "hmv" and went through the fonts until I got the right font. I then colour picked the colour from the existing hmv logo to make this more realistic.

Hopefully finished music video

Update on Ancillary task

I have went back to my Advertisement Poster as I took a photo of Ellis that I liked. The background of the photograph doesn't have much of a different colour to his hair however the background of the poster is also black therefore it should not be much of  a problem. When I tried to edit the brightness of the photograph the background changed colour on the photo and did not blend into the background of the poster.

I will get rid of the background of the photo as best as I can and then place the background of the poster back onto it.

alternative endings + target audience response

I filmed from two angles to get the last shot for my music video however could not decide what was the most effective so I took it to my target audience to find out what they preferred. I got feedback and decided Ending 2 was the most effective and the audience got a better understanding with this one, however i liked the happiness in her facial expression in the shot from the front angle therefore i have incorporated this into the ending still.