Taylor Cowton Media: Advertisement Progress 3

Thursday, 1 October 2015

Advertisement Progress 3

I was looking at the album advertisement in a magazine for "lungs" by Florence and The Machine and it states the different ways you can get the album.

I have decided to use this in my advertisement as it looked too plain and dark. The white of the text brightens the advertisement up and again I have used a similar font.
I have created a mock up version of my advertisement however I have decided I will not use this as my final advertisement as the photograph mise-en-scene does not work well with the genre and the duo. I decided that the font is the font I want to use and decided this because of the test I did with this mock up.

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Target - A

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I need detailed research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards, scripts, locations and props. I need to show full evidence of the research and
planning informing the construction process.
My evaluation must reflect my excellent understanding of forms and conventions, an understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be an excellent understanding of the significance of audience feedback.
My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en-scène, appropriate transitions and use of sound.