Taylor Cowton Media: alternative endings + target audience response

Wednesday 2 March 2016

alternative endings + target audience response

I filmed from two angles to get the last shot for my music video however could not decide what was the most effective so I took it to my target audience to find out what they preferred. I got feedback and decided Ending 2 was the most effective and the audience got a better understanding with this one, however i liked the happiness in her facial expression in the shot from the front angle therefore i have incorporated this into the ending still.

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Target - A

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I need detailed research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards, scripts, locations and props. I need to show full evidence of the research and
planning informing the construction process.
My evaluation must reflect my excellent understanding of forms and conventions, an understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be an excellent understanding of the significance of audience feedback.
My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en-scène, appropriate transitions and use of sound.