Taylor Cowton Media: digipak progress 3

Friday 4 March 2016

digipak progress 3

I decided to alternate the digipak and advertisement so that in one Ellis is looking towards the camera and in the other he is looking away from Lucy. This gives a sense of distance which links to the music video of them being apart.

I have updated the digipak with a photograph of Ellis. I am still to take photographs of Lucy to use on both the digipak and advert.

I am keeping it very minimalistic as covers of digipaks aren't usually very packed with text.

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Target - A

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I need detailed research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards, scripts, locations and props. I need to show full evidence of the research and
planning informing the construction process.
My evaluation must reflect my excellent understanding of forms and conventions, an understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be an excellent understanding of the significance of audience feedback.
My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en-scène, appropriate transitions and use of sound.